Lidl commenced trading in the UK in 1994 and currently has over 620 stores trading nationwide.
- The Lidl retail philosophy centres on simplicity and maximum efficiency at every stage of the business, from supplier to customer, enabling the company to sell high quality products from a limited range of exclusive own brand and well-known labels at the lowest prices.
- Lidl stores sell a limited range of carefully selected product lines and are able to offer these high quality products at low prices due to a pan European bulk purchasing policy; Lidl own a number of their key supply chains and so are able to control cost and efficiency throughout the chain. Offering this limited range gives Lidl immense buying power and allows us to keep our low prices whilst maintaining the quality of our range.
- A common misconception is that Lidl will have an adverse impact upon existing town centres but in fact a Competition Commission report confirms that Lidl provides a different retail offer in comparison to the main food retailers or ‘Big 4’, such as Tesco and Sainsbury’s.
- This has also been acknowledged by Walsingham Planning specialists undertook a study which sought to examine whether Lidl supermarkets trading in edge and out of centre locations caused any impact on established retail centres. The report found that the level of impact is likely to be in total very low and heavily diluted. The principal reasons for this are the comparatively small store size and localised catchment area of Lidl stores; the restricted number of product lines, lack of fresh food counters and the fact that Lidl do not provide a ‘one stop shop’; the limited and changing nature of the comparison goods sold within the stores; and the restricted trading hours.